As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. For example, a home value estimate is one of real estate's most common lead generation tools. Welcome to our Marketing Mastermind series for real estate agents. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. Were going to give you everything you need to work your SOI like a pro. For those of us who have a hard time tooting our own horn, this is a tough one. They better like it, or youre going to get blocked! Let them know that this is good news for them as well as for you. My clients really love it. Pay Special Attention to Those Who Matter Most 4. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Real Estate Sphere of Influence (SOI) - Convert More Leads But you cant be everywhere all the time. Then, see if they will need assistance finding a spot that has more room. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. Why Is Growing Your SOI So Important for Real Estate Agents? Are you sure you want to report this blog entry as spam? They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! You can give them some references. Or, you may want to rent out a special menu for the evening. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them Real Estate Sphere of Influence - Etsy Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. All it means is the people who know and like you. Real Estate Sphere of Influence Tips: How to Get Listings - Authorify Looking forward to catching up with you soon!. Start with your past clients because these are people you just sold a house to. Sphere of Influence. When it comes down to it, an SOI is just a group of people you know personally. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Today Im going to tell you, no. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. And when he does, it feels like a natural segue, not an awkward script. Love it Jennifer. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. This traditional use of the Listing E-Alert tool is a great value add to your clients. You may get another referral in the future, growing your sphere of influence. (True Story)Order Your Here! Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. You at least need to take the time and make real estate letters personal. Thats the only way you will be able to contact your SOI members 100 times a year. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. Another excellent post. Then, you need to make sure that you pay special attention to your ideal client. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. Check out these 5 practical tips for growing your sphere with social media. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. Its okay if you have gotten away from being in touch with your SOI. I am the worst at self-promoting. Wish I could use it but after 25 years it would look odd! You can also see what specific links the recipient clicked. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. 7 Tips for Building Your Sphere of Influence in Real Estate - The Close If this has happened to you, you need to re-engage with those people. Real estate letters to clients samples help with R. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. This can make a significant difference in your overall reach, as more people will read your content. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) In addition, it might backfire and cause them to never call on you. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! Unlike Twitter, Pinterest will keep driving traffic to your website. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. Holiday cards are a classic way to stay in touch throughout the year. Required fields are marked *. Congrats. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! ), And lets face it. This is a great way for you to demonstrate that you are knowledgeable about the local area. It's helpful to the recipient and offers them something of value, INFORMATION. Yes, it is true that most people use the internet when they are looking for products and services that they require. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). The COVID-19 pandemic has changed our lives, our routines, and the way we do business. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Theyre going after the unknown. And this one from the Graham Seeby Group is an excellent example. Set aside one or two days a month to attend a local community or charity event. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. Thanks for shring this Yah-me. (Psst, already a Follow Up Boss user? So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Its very simple. For brand new agents a simple Excel spreadsheet will do the job.. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. I dont have any influence! I know thats what I thought the first time I heard it. Gratitude is the best way to get more of what you want. Their new listing or recent sale? It's so great to get off on the right foot - this letter would do it. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Its really simple. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. Phone: 205-263-9600 Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Are you tempted to use AI to write blog posts? Here are a few authentic scripts for. First, it is important to take a look at a few statistics that highlight the current housing market. How to Use Your Sphere of Influence to Build the Ultimate Real Estate Dont do that. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. 3. After youve sent a few value-packed emails, drop in and ask for that referral. As a real estate professional, you have a lot of connections and vendors you know and trust. I love your program, Jennifer. . Then, make sure you invite people to hang out with you for your charge. Yours was the best ! And in this case, that brand is you. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. Share your reason for becoming a Realtor. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Writen By. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. For example, you may want to host a simple summertime cookout. If you havent been staying in touch with your SOI like you know you should, youre not alone. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. Is there anything I can do for you?. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. 6. It could literally lose you millions. They got 34 percent from repeat business. Great post. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Expand Your Sphere of Influence with Free Real Estate Letters - ActiveRain At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style You can use variations of this, but the most important thing you can do is to be authentic. Out of 30+ agents in my office, I was one of only 9 to receive this honor! What's the reason you're reporting this blog entry? That detracts value. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Just pick up the phone. Check out our full list of Twitter dos and donts for real estate! Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Add your signature and contact information including your location. I just want to check in with you and see how youre doing.. And time is something busy agents are short on. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Tips For Preparation 1. In todays market, there are many different lead sources you can use to grow your business. Script #1 - Recent Clients & Professional Connections, I hope all is well! Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. or other gift.. That way, they know that you appreciate the referral. What's the reason you're reporting this blog entry? If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. make an informed decision when buying or selling a house. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Come up with a meaningful message, and hit your database with a postcard mailer. Finally, the art of copywriting is helpful too. Instead of scrolling past updates from your sphere, take a second to like or comment. I was having trouble generating leads and converting those leads into clients. Date. (Its just around the corner from you actually in Spring Brook Hills.). Next, you can run those emails through a scrubbing service. Great blog and example. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. That's the only way you will be able to contact your SOI members 100 times a year. that are written by the members of this community. You say, hey, shame on me, because I should have reached out to you sooner. This raving fan then tells their close connections about you which in turn builds your sphere of influence. People love to look into each others lives, which is why we all love social media. 2. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Congratulations, Lori! That's a good letter! Its good to get a phone call from someone who is just calling to check in. Pay Special Attention to Those Who Matter Most, 5. More than anything else, these real estate letters are a thank you with a request for real estate referrals. It could even be that they are having some work done on their house and need some recommendations. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. 9 Real Estate Prospecting Letter Templates for Lead Outreach Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. Own it! It posts your ad and provides a messenger link for the recipients so they can message you directly. And they are provided free through your Multiple Listing Service (MLS). I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Letter To Sphere of Influence.pdf - Letter To Sphere of Love it Jennifer. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Thx for sharing. In general, keeping in touch is a great way to show appreciation. Jumpstart Your Real Estate Sphere of Influence (SOI) Its one of the easiest ways to get your database engaged again. You type in their home search criteria and then enter their contact info. The Best Real Estate Email Templates for Your Sphere of Influence Click on where it says "Audiences" on the left side. It is such a surprise when someone takes the time to send a note that is personal. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) The next question what do you say to them? coaching programs is right for you? Heres a sample: Dear (friend, client from a former business, former boss, etc.). That way, you stay in the loop on what is happening in the local area. Very nice.
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