Thanks to the Cranky one for putting this out there. But leave me out of it. There are a plethora of resources for the economically underprivileged to attain post-HS education in a trade, or in a college, etc. And can you imagine if there were commercials promoting white only banks?? Your spot on thats whats going on with todays cancel culture propaganda.its not right to be white in our current society. We are in the TOWER OF BABEL! Integration will only come gradually over generations. I have cancelled my AMEx card. You are exactly right that advertisers are concerned about violence and how loud they are, that explains why the majority of commercials are full of black people and not anywhere near as many Hispanics/Asians. Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. For example, slavery was widely practiced by American Indians in the Northwest and Eastern woodlands of the United States. Theyre starting to wonder if pushing all of these agendas might just be costing them money. They now account for nearly 19 percent of the U.S. population, yet they are in nowhere near 19 percent of TV commercials. Just dont use the dreaded C (Christmas) word though. In advertising classes, we were taught that companies had certain markets/segments of the population to focus on, and to not waste money advertising dollars on markets where they werent selling. And I have to remind myself, this is advertising were talking about. All rights reserved. (See Coke.) I too am a die hard liberal when it comes to social issues but bristle at the not so subtle attempts to disenfranchise the white race and even the male gender. And therefore will feel comfortable buying products from companies that support diversity. And although these cultural problems dwarf the small, daily inconveniences that the forced-diversity agenda creates for creative professionals I wholeheartedly agree with your example of the difficulty in finding stock photography of white, rural-looking Americans I think those issues are important enough to our industry that they merit discussion. Have people from those groups get involved in developing and reviewing the content you plan to use. Agreed on all points! However, it can be difficult to incorporate diversity in a way that feels authentic, rather than a forced reply to a growing demand. Its the ad agencies and the companies they represent that infuriate me, not any demographic of Americans. In the 1940s, certain studios would have a black janitor who sacrifices himself for the white male hero. If WOKE commercials have transformed America and raised all races and creeds up to be economically and culturally equal, I am THRILLED. But most people dont see this. Its all getting lame and predictable. Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. Failure to represent diversity in your advertising may even send a message to your consumers that you only value the business of certain groups. https://en.wikipedia.org/wiki/Mother Yell and stomp enough, youll get your way. African monarchs often bought slaves from dealers in order to sell them again to other Africans or to Arabs. So, Lowes (and MANY other companies) feel the need to eliminate Christmas when 90%+ celebrate Christmas. The posters on the walls show a high percentage of blacks, Asians, gays, women, etc Literally 10% or less white, straight males. Thats a great point, WonderWoman. I boycott all these companies with their PC bull****. Literally every piece of entertainment or advertisement follows the same formula. Retail Media Networks: A Forced Marriage or Perfect Partnership? People are getting tired of BLM and lgbtq. I dont feel guilty about being an upper white middle class citizen but I am feeling a bit offended because advertisers of TV commercials are completely ignoring their main buying group of the population. I do NOT watch any commercials anymore. To a black person, diversity means adding black people. Im a white male in my 60s, a demographic that is completely shunned. Going by the commercials, one would think that Hispanic and Asian people make up a far smaller percentage of the population than black people, when in fact their number is double. I really feel sorry for the kids being born today. So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). I hope that we can stop going down this road before its too late. Im pretty sure we have the George Floyd BLM protesters to thank for this. Nothing gets a message through like a punch to the pocketbook. The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. Gay couples have no business in shows aimed at three year olds. 2. Whats ironic is that blacks are 14% of the population and are they represent the majority on tv commercials. Mostly white men. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. If inclusion is part of your culture and mission, it will show in your campaigns and wont feel like a marketing tactic or gimmick. Have you noticed, even the cartoon commercials contain black, interracial and gay people in them. All men are demeaned in commercials and have been for a long time but especially Black men lately. And its all so laughably obvious and transparent but were all supposed to act like it isnt happening. It had a list of things an ANTI-RACIST can do to make amends to blacks. We expect this from brands (like PETA) whose missions are tied closely to such issues. Maybe thats the case with Gain laundry detergent? Another word for it is indoctrination, and its rampant. Forbes Communications Council members share strategies for including authentic diversity in marketing. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), claiming that white people are undercounted, ethnic minority consumers actually prefer to see white people in ads, an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population, this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population, their purchasing power is growing 70 percent faster than that of non-Latinos. I like my man to act like a man and not line me. That seems to be the only recourse we have left. As a white person, and proud of it, my race and history is being erased. Right, it is a culture war and as usual average Joe (s/w/m) isnt part of the war just a victim of it. When BLM founder purchased four homes I had just read a piece by a paid-by-democrats political consultant on CRT. I feel advertising should be proportionate with the population. The term, forced diversity, is traditionally used by those who feel annoyed by the change in certain plot narratives of the audiovisual media. It basically said ALL WHITES ARE RACIST. Dont make assumptions about your audience. Black people are generally not known to be into camping in freezing weather, or things such as bungee jumping & cliff climbing. Yes, changing channels and closing out of online ads are two ways of telling advertisers their ads dont interest you. Is this some sort of mad over-correction from that year when someone noticed that there were no black actors or movies nominated for the Oscars? Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. The irony is that at the same time the majority of commercials has switched to 90% black actors, depicting black families living in multi-million dollar mansions, spouses buying each other luxury sports cars for Christmas, climbing Mount Everest, and flying all over the world on European vacations, Hollywood, politicians and the media still continues to debate the issue of how black Americans cant seem to find their way into a DMV without white assistance to get an ID to vote and dont have the money to pay for the ID card, and how its racist to even suggest we have a voter ID card like they have in other countries. Edit: Its six months later and the media still isnt done blaming the car: I am so disgusted by the the portrayal of feminized males in the media (and frankly their actual existence in real life) today. Thats perfectly normal! Why are there commercials that mention the term baby daddy? oh yeah, ive noticed that. Its okay to say what you really think, even if they would have you believe otherwise. And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. Lets face it, were in a culture war and race is its beating heart. But yeah certain minorities are very vocal and loud about how any little thing is racist, and thats the problem. A person identified as white is a racist, by definition. People are realizing their clientele is much more diverse, and it helps their image to represent that in their advertising. Not one person alive in this country today has ever been a slave, or has ever owned a slave. (Facebook Advertising) 9. Being Educated as much as possible. . This reckoning has forced companies, large and small, to contend with their own diversity, and many firms have identified that they are lacking. Thank you! Especially when hispanics are +20% of the population and black people are 14%, but black people are completely overrepresented in media and commercials. And if you take issue with that statement, look no further than the dozens of shootings that occur every weekend in Chicago, and just yesterday, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC. But if they are patient enough, they will finally find this one Great post, Kallock! Id love it if the black people I saw in TV adverts were representative of the blacks I see every day in real life; Id love it just as much if all races were portrayed fairly and equitably by the people who create todays TV commercials the ones who claim they champion equity but who in truth are using diversity as an excuse to marginalize white people. All Im saying is that occasional mixed race ads or poc ads are fine if they mirror society, but when the viewing public is being indoctrinated by depictions that far outnumber real world representation in an effort to alter perception its problematic, yes, whites need not apply = discrimination .they should file a lawsuit. Everyone and anyone can use a public library free internet, job searches, self-education are all to be had there. Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. . Perhaps Twitter did you a favor, Anonymous. Over the past few months, its been out of control. I think the word to go warpspeed on this issue was given about five years ago, with a major increase 28 months ago. Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. But Ill bet its in the top 5 for virtue signaling. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. Because 75% of black women are on welfare with a bunch of kids and no father in the house. 1. I had to use DuckDuckGo for results to show up. If you find it annoying, its because its not representative of reality. Well, the first thing I saw upon booting up the game was a billboard that had been created by another player which read: TRANS RIGHTS. This, in a kids game. So its actually had the opposite effect that the companies are going for. Im of the belief that our brains wont simply rewire from group and gather tendencies, no matter how hard we try. This is hard to explain as the Asian population is larger in UK. Which is just sick, because the attack on white, Christian culture and values is pretty obvious at this point. Very clear & accurate message!! But what seemed like overnight the pendulum over swung. According to a diversity study by the Institute of Practitioners in Advertising (2018), ethnic diversity within UK advertisement agencies is at its "highest recorded level". To amend your preferences you can visit "Cookie Settings" at the bottom of the website. Sadly I work for a large corporation and for self preservation reasons do not feel comfortable divulging my identity, given that todays social justice warriors will label anyone who even remotely disagrees with their world view as an -ist or a -phobe and will make it their lifes ambition to get said person fired. And it is almost assumed at this point that every other couple is either interracial or gay. And no wonder. 59% of people say they are more loyal to brands that stand for diversity and inclusion in online advertising. not what we are seeing on TV. Mandy Glidewell, CentricsIT, 9. When relationship of ANY type is broken, it requires both parties to take some level of personal responsibility to make amends that genuinely last. Make sure your voice is heard. That is my decision and I am very happy about it!! I am glad I am not the only one who has noticed this trend lately. From there, your marketing will naturally reflect the ethos. I would think that minorities, especially blacks, would and could argue that for decades they were grossly underrepresented in advertising and theyd be right. I certainly do think the under currents in all of this are more sinister forces that have been playing the long game for decades. being represented in advertising, or anywhere else in media, but when you focus ads on anything other than what youre trying to sell, youre hurting yourself. Im a white senior male and a retired electrical engineer. Companies purporting to care about progressive values are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any companys true motive: financial gain for shareholders.. as racists. Who would we need to contact to bring this to their attention? That equates to about 3% of the poster images. Stop this daily unfair portrayal of white males. Spot on! . I have no problem with people from different cultures, perspectives, etc. Erik Radle, the CEO of Miller Advertising (Texas) has openly bragged about how advertising is going to change our society. In any case, the media, government, and yes, advertisers too are sowing the seeds of racial division through their constant barrage of misinformation, manipulation, and spin. It would be more realistic & more palatable if companies would use the actual or real percentages of interracial couples, races & genders instead of trying to make these things as absolutely above normal or actual numbers. Because, in sharp contradiction to what so many whackos in this country would have you believe most white Americans are not racist. Of course posters, marketing, etc would be mostly white if the country was mostly white. Nissan had an ad last year that I found annoying in great part because it had an unmistakably white boy call a black woman mom, but also seemed to be advocating the idea that women are all poor drivers. As with the Universe, there is a great mass of different forces here. Thanks, Kinchan. I live in Saint Louis. Nice idea, Timothy, but I doubt that would solve anything. Which we all know is no where close to being true! I believe it, Janet. Are they terrified of being called out as racists? Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever. In reality the actual investors have no clue how their portfolios are being used. (Ok, so sue me or yell at me, Im too old to care.). and planned cultural change. Not without being called a racist, a misogynist, a bigot, or a homophobe. The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth. Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. Its as if blonde men are too representative of the old America, and therefore are not shown. In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. I SELF-IDENTIFY as a CAT! Diversity is great and was much needed in the entertainment industry. In regards to the number of black male/white female couples in commercials I would only add: What message does that send to black women? Im talking about ads in which we could all really see ourselves. They dont and they shouldnt. Enough with their double standards crap. Pew Research indicates that roughly 40% of the U.S. population is a racial or ethnic minority. I am so sick of seeing this. Its so degrading and embarrassing. Back in the 1980s, I read several papers on how Americas changing demographics was going to leave any corporate players who didnt get on board with the new normal of the time at a distinct disadvantage in this profitable market segment. I do hear them complaining that TV commercials seem to be promoting an agenda rather than reflecting real life. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. Now are the monoliths totally responsible for all of this? I searched around and found this. They cant get themselves to believe that their governments or doctors or the news people on TV would ever lie to them. That said, I think you expressed yourself quite well. Email Insider Summit April 19 - 22, 2023, Hilton Head Outfront Forum April 26, 2023, NYC Search and Performance Insider Summit May 7 - 10, 2023, Charleston Rob, you have started a firestorm with this subject. It seems that since the BLM movement really took off in 2020 the advertisers are falling over themselves to be more diverse than the next one. Protest, boycott, call, write letters. https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. There is something very disturbing about the emasculated effeminate girl men being pushed in our society. I just turn the sound down and walk out of the room. But boy, Ive learned since then!! To be honest, I feel more badly for any black people watching this crap. It has actually made me racist somewhat. So now, some black people are using their skin color to get their way and win the ghetto lotto. The need to check boxes has destroyed any sense of creativity within our culture. It is pretty pathetic. The latest news, trends, strategies, and thinking from our industry-leading publications and the wider marketing community. The slice of life peeks presented in advertising seem unrealistic, ridiculous, and egregious. We need to stop allowing ourselves to be manipulated by the narrative put forth by the jackals who would divide us, and realize that the vast majority of our fellow Americans are in fact good people who are very accepting of different races and cultures. LGBQT. Its all so insincere. Hi, Robert. Ryan Vet, boon, Inc. A content diversity audit can allow your team to review previous content, gather insights and strategize future action, rather than reacting on a whim. Have you seen Zucks Avatar? Yes, yes. If Id replied with anything but an acknowledgement that yes indeed, todays advertising industry is totally overrepresenting black people and making white people look like idiots, then that would have told you that I was a lunatic, or at least intellectually dishonest, and that this blog was not worth your time. The blatant portrayal that the white woman has washed her hands of the white man is wrong and must not continue. Obviously there is nothing wrong with that in real life and I wish I had them as neighbors. the laundry detergent Gain those commercials, as dumb as they are, seem to skew heavily towards black consumers. Its baked into our being. My wife and I often wonder doesnt this also have an immediate negative effect? Being neutral isnt going to change anything. 100% agree with your perspective. Im getting sick of TV in general. Your example is awfully specific. They dont care that Blacks are dying everyday at the hands of other Blacks. Id also like to note that DuckDuckGo is now following Googles lead in censoring and suppressing information that its owners dont like. Make it a party game One drink for a white couple; two drinks for a mixed-race couple; three drinks for a mixed-raced couple with an Asian kid; etc You make the rules! Have fun! Charlton Heston got famous for playing non-Christian Biblical characters. Liberal white creative types were so wracked with white guilt the only thing they could think to do to assuage it was to erase white people (esp white men) from advertising. I have a theory: It makes my skin crawl. Im not as well versed in Hollywood films and actors as you, but I recognize and appreciate many of your examples. He may be referring to an ordinance passed by politicians in San Francisco that allows shoplifters to steal up to a thousand dollars worth of merchandise (I think thats the amount) without being arrested. they are letting you know what they desire for the future, what is good and what is bad White family bad so plain to see. By portraying all cultures the same with people of all races talking and behaving white these ads and advertisers actually disrespect, and misrepresent, every culture. Not to mention the actual equipment all a financial burden on the parents. Ultimately the enemy is Satan. And, guess what? . Feminized males are in. Why hasnt someone filled a class action lawsuit against these high-tech giants for censorship?? As a Communications major in college in the early 70s, Public Relations courses I took stressed the importance of quickly putting a lid on any negative news on your client company, being transparent in what happened, getting it quickly under control, and telling the public how you were correcting the situation. This is brand suicide. One day while in line at my S&L, the old farmer in front of me asked the teller about their stability. In major urban areas of the the United States, Canada, and possibly the UK, it is by far people of color that wreak havoc within the public sphere. Thank you . When I graduated and applied for jobs in corporate America, everyone wanted diversity (read: straight white males need not apply). Youre right, Joey TV *is* unwatchable. Hit them where it hurts their profit margins and tell them why youre leaving. I dont care if you want to throw in a black family here and there on TV but leaving out all whites and other races for that matter, is not diversity! They are trying to do this to push off the negative view of investment houses after the crash. Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. Anyone up for organizing a white history month? Using a boilerplate type letter will allow you to just change the name of the company versus writing dozens or hundreds of individual letters. I guess if you have to have a man in the ad, God forbid he be white. Its the only way to get them to change, and it does work. Its a problem for sure. We are headed in the same direction. So insulting. As a White woman, Ive never had any interest in interracial. For the past many decades and, I would argue, especially since 2008 we have been living in a world where race is used as a cudgel to divide us. Of course I think women should be paid and treated equally with men for their work, but these equal rights in the work place are not what the feminists cause is really all about. But do you hear about it, unless the white person is a mass shooter? Everyone knows that representation is important. They would be absolutely crucified for going this route. I am sure you are speaking tongue in cheek, Kirk, but, the world being as it is, I have to go on record as saying that I dont condone any violence. Alas, these are not sane times. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. In more than 90% of the simulations run by Facebook, diverse representation was the winning strategy for ad recall lift. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? In 2021, we will see marketing and advertising campaigns reflect a range of consumer diversity especially among apparel and consumer packaged goods. Who exactly are the ads trying to reach? Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. Men, know that most women do not like this, especially Christian women. And yet when it comes to white males we dont complain about micro aggressions because were too busy being hit with actual-in-your-face aggression which society seems to find acceptable, e.g., patriarchy, toxic masculinity, mansplaining, manspreading, all the worlds ills are the fault of the European male, etc. Thank you, Jo! Facebook is as unreasonable as Twitter, its just more successful because, despite his many other flaws, Zuckerberg bears a slightly closer resemblance to a book than Dorsey or those now in charge at Twitter ever did. why is this? 20% are agnostic, but celebrate Christmas. I read with great interest everyones comments here and certainly see that I am not alone in noticing this current activity in the advertising world (not a trend as this exploded on the scene during the summer of 2020). Its not about having the income to buy these nice things, but are these actually reflecting the priorities and choices of black Americans? Now that you are aware, youll start to notice it yourself. Its coercive propaganda in the background of each of these commercials repeated 1000s of times each day. How many rainbow-colored logos did you see in June? Hey, Robert, youre going to love this. This is all about control. https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. People dont have the stomach for it; they dont have any alternative brands to turn to; and in the end, its probably just not worth the time. Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). A Diversity Report for the Advertising/Marketing Industry (2021) November 16, 2021. Take a moment to write a quick email, tweet, or Facebook post to some of these companies who are pushing this forced-diversity agenda. Although both are paying a price for it, the losses in revenue are apparently seen merely as an investment toward the cause. Some want to throw back the hands of time and bring back the old days. Forced diversity. Like I say, Im a liberal so I watch MSNBC. If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. I change the tv when a commercial comes on. Then stop buying General Mills products. Id love nothing more than schooling all those like him. BTW, a stumbling, bumbling white man? Kris, thanks for writing and do take care. I understand that the oscars criteria for being nominated for best picture includes a declaration that the movie pushes equality and diversity, and is socially all inclusive. Nope, youre all wet, Anon. If you get a chance, tell them what you think on social media, too . They dont care about anyone else. Portray those stories in your marketing. Id love to hear an actual black persons take on the representation of black people in TV commercials. I have noticed this myself the last year and is more prevalent the last 6 mos. Does that represent the true numbers of passengers or the target for airline passengers? I agree. Ignore the diversity on tv, its a bunch of nonsense. Brands and advertisers are going to push their activism on us regardless of what anyone else thinks. But at the same time, the advertising companies were developing a new marketing strategy that got away from mass markets Positioning (Rob, you know what Im talking about). As I say, I do appreciate authenticity in my commercials, and I dont think Im alone. Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. :p. Scratch Duck Duck Go. Build and employ diverse teams who think, create and attack problems from diverse perspectives. I am truly sorry for what people of color had to endure throughout early American history but white people today had nothing to do with what happened 100, 200 years ago. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair.
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