We need more women to read, watch, and soak up women's sports the same way men do men's sports. Please do not hesitate to contact me. Required fields are marked *, Have you ever wondered why it seems like some college athletes look way older than you remember 18 to 22 year olds looking like when you were college age? I always was optimistic that we would start getting opportunities, Stiff said. With regular-season viewership up 49 percent year-over-year, WNBA Viewership shows no signs of slowing down as the league continues to become more popular. It's not the right audience, they say. Now is the time. The NBA also brings in a lot more revenue over the course of a season with around $7.4 billion compared to the $60 million that the WNBA brings in. When Notre Dame played Mississippi State, 3.5 million people saw it. It's a hard task. Morning Consult. NFL causes small drop in WNBA finals ratings but ESPN hails overall A roundtable discussion with Benjamin Sachs, Kate Andrias, Steve Kest, and Robert Kuttner. Why do WNBA players earn 7 times less than their counterparts in the He had to connect with somebody about it. He knows there are others who have covered the game longer and have a great depth of knowledge on it. Its a good product but its a different product than the NBA. At the risk of oversimplifying, comparing the pay of a man (or woman) who works on an oil rig, for example, with a woman (or man) who shuffles papers in an office is seldom an appropriate measure. Despite being virtual - as opposed to broadcast live from Nike. It's not about the looks of the players, either. Draymond sounds off on WNBA-NBA pay gap, how to take action - RSN In the NBA, the average salary is about $7.5 million. I interviewed Brittney Griner a couple of years ago for a magazine story in which she revealed that the league was contemplating shorter and tighter uniforms. Yet, the ratings are up and there must be a reason. Alana Beard, a retired WNBA champion, two-time defensive player of the year and four time All-Star, has been pushing for an expansion team in Oakland. statistic alerts) please log in with your personal account. Second, the new CBA also provides that WNBPA player-members who have a dependent child under age 13 living with them during the season will now enjoy both a $5,000 annual stipend and a complementary two-bedroom apartment. Noor Ahmed made significant contributions to this column. *Note: The author calculated some of these figures based on available information. The agreement also expanded paid maternity leave, child-care and breastfeeding accommodations. Indeed, the WNBAs reigning scoring champion, Britney Grinera towering 68 centerhad to contort into a middle coach seat to participate in last years All-Star Game. WNBA star Candace Parker says it's not about making a salary equal to the men, but ensuring women are given a platform to succeed. PDF THE GLASS CEILING OF SPORTS - Cynopsis Media Moore also wondered in her essay why the fans that rooted her on at the University of Connecticut didn't follow her to the WNBA. Hed reach out as he started to watch more and more womens basketball. The PSA encouraged fans and the public to educate themselves about the COVID-19 vaccine. Yet they don't want girls to be overly athletic. We support women empowerment. Zoomph data shows the WNBA has a fan base that is nearly two times more female than average, which could mean more purchasing power than more male-centered sports, a strong sign for advertising.. Tennis boasts the most narrow pay gap of any major sport. Back then womens sports on TV were a rarity. Business Solutions including all features. WNBA All-Star Game, Wimbledon finals see big audience gains: Sports on NBA star calls out female players: I'm really tired of seeing female Which was a drop of 16% on the previous year. The workplace benefits historically marginalized groups enjoy from unionization are well-documented. Male vs Female Professional Sports Salary Comparison This season included 11 windows on broadcast television (ABC + CBS), the league's most in a season since at least two decades (NBC carried 10 in 2001 and 2002). He woke up with a different thought. "But they only play a few months in the summer," you might say. You know, I realize that the WNBA is 25 years. In OT, the Bulldogs pulled away. Women's Sport WNBA regular season viewership up 16% on 2021 to score 14-year high US women's basketball league live broadcasts average 379,000 viewers on CBS, ABC and ESPN. Hours before the game tipped Shea Serrano had the matchup between the Los Angeles Sparks and the Minnesota Lynx on his mind. Layshia Clarendon is a male-identified transgender and non-binary who previously underwent a double mastectomy to relieve the anxiety of Gender Dysphoria. To use individual functions (e.g., mark statistics as favourites, set WNBA boasts 68% increase in average viewership (@OhReall01615109) April 1, 2021. Clarendon, who uses pronouns interchangeably, has been an inspiration and role model for many in the LGBTQ+ community. Recognizing that family planning and personal health has been a challenge for many of its players, the WNBA has announced an increase in the benefits related to healthcare and family planning. As a Premium user you get access to background information and details about the release of this statistic. Last year, in a bold yet seemingly desperate move, the WNBA launched a marketing campaign that focused on LGBT fans, holding public events at lesbian clubs and pride parades. WNBA semis start with viewership high Tuesday's double-overtime Sky-Sun WNBA semifinal opener averaged 399,000 viewers on ESPN2, marking the largest WNBA playoff audience prior to the Finals since 2018 (Mystics-Dream Game 5: 430K). WNBA improves on already stellar racial and gender hiring practices He picked a team to follow. BizPac Review is under attack by progressive Silicon Valley zealots. The latter was second only to Major League . Those conversations have to take place., atch Oregon basketball, Serrano recommends now. Because of the smaller crowd sizes, TV coverage, and overall fanbase, not everyone knows what the difference is between the WNBA and the NBA. The deciding game two days later, shown by ESPN, registered 417,000 viewers and peaked with 623,000 viewers, up 32 per cent from 2019's game four . The WNBA has held the top position in the racial and gender report cards since the WNBA's inaugural report in 2004. TheNew York Times best-selling authorand super writer forThe Ringerwasnt covering the game, but he knew the backstory. While I get why they are focusing on inclusion and targeting this particular market, it's also very narrow minded. Examination of Women's Sports Fans' Attitudes and Consumption Intentions Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The WNBA has found a new way to include internal changes that champion diversity and inclusion in the workforce. Serrano saw the tweet. WNBA players work just as hard as their male counterparts, receive a fraction of the attention and get paid far less. The WNBA has continued its diversity, equity and inclusion initiatives where it left off after the 2020 season. Hard to take, but hes right about revenue not being there. The following truth is hard to swallow, but it's the truth nonetheless -- the WNBA would be defunct right now if it weren't for the NBA. While growing diversity through a new franchise is still far into the foreseeable future, the WNBA has improved in many categories as seen in the 2021 report card. Various researchers have challenged the gender pay gap as advanced by the left from Joe Biden on down. It also comes as the Trump administration [], The workplace benefits historically marginalized groups enjoy from unionization are well-documented. It's been often said that the main Achilles heal of the WNBA is the lack of interest from men. We support women in the workplace. Why don't more women watch the WNBA? - Quora The percentage of people of color who held assistant coaching positions increased for the second consecutive season, from 54.2 percent in 2020 to 58.0 percent in 2021. The average WNBA salary is $128,000 in the 2021 season. . We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. Because everyone says, We support women. The NBA league office continues to increase its racial and gender diversity with more than 37 percent people of color and more than 39 percent women. Yet, the harsh reality of being a WNBA "star" is something even she can't ignore. Compared to last year, when NBC did not air any live coverage due to rain, viewership increased 26% from 695,000. Starbucks Workers Are Unionizing. ", ESPN.com & Sports Media Watch, Number of viewers of the WNBA Finals on ESPN from 2003 to 2022 (in 1,000s) Statista, https://www.statista.com/statistics/1236700/wnba-finals-viewers/ (last visited March 05, 2023), Number of viewers of the WNBA Finals on ESPN from 2003 to 2022 (in 1,000s) [Graph], ESPN.com, & Sports Media Watch, September 21, 2022. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. He told her she was right. It's no secret that NBA has been carrying the league since its inception. Maya s Olynyk (@RowdyMaya) April 1, 2021, I mean. That number spiked to 5.2 million in the final 15 minutes when Ogunbowale hit the buzzer-beating championship-winner, capping the biggest comeback in championship game history. 2022 NBA Finals preferred winners in the U.S. National Basketball Association: price for a soft drink at games by team 2015/16, Franchise with the lowest value in the NBA 2003-2022, Average ticket price National Basketball Association (NBA) 2015/16, Find your information in our database containing over 20,000 reports. The WNBA has many players with college Freelance Writer/Author of all things LGBT/Sports/Human Interest. Once Moore left, the next crop of talent came up and UConn has remained a perennial powerhouse. Had this been six months ago, and I saw they were playing, I would not have known anything. Diggins-Smith cited the lack of such a dedicated nursing space in her teams facility as a reason, along with postpartum depression, that she decided to sit out the entire 2019 WNBA season. The benefits of unionization for historically marginalized workers can be seen clearly by looking at the Womens National Basketball Players Association (WNBPA), the union for players in the Womens National Basketball Association (WNBA). Enjoy OnLabors fresh takes on the days labor news, right in your inbox. Similar to typical CBA negotiations, WNBPA player-members working conditionsin this case, travel accommodationsrepresented a significant negotiating point. Her leadership is a cornerstone to the NBA and WNBA's leadership in diversity and inclusion across the sports industry that . Sep 22, 2022 The 2022 Women's National Basketball Association (WNBA) Finals were contested between the Las Vegas Aces and the Connecticut Sun. That money is then being used to fund political lobbying that many of the workers oppose. The games marquee brand, UConn, had been eliminated. The new format gives the WNBA more opportunity to generate revenue and showcase players' talent on TV. Kelsey Plum on WNBA Viewership, That 'Tiny' All-Star MVP - Peoplemag The agreement between the league and players' association includes reimbursing veteran players on family expenses such as surrogacy, adoption and egg freezing. Please create an employee account to be able to mark statistics as favorites. More money would be good, but WNBA-NBA wage gap is about economics, not Please do not hesitate to contact me. The public will not see it and we do not share it. The WNBA is a much smaller organization that the NBA is at this point so the revenue and overall numbers make sense in comparison. Organizers and union leaders are drawing attention to old-school union-busting by new-economy employers, high-profile companies are employing migrant child workers, and new prospective Labor Secretary candidates are entering the conversation. WNBA Finals viewers 2022 | Statista Success! from what Im hearing hes plenty informed. The WNBA scored 98.3 points for racial hiring practices and 96.8 points for gender hiring practices in 2021 and continued to set an example for inclusive racial and gender hiring practices across all professional leagues. In recent years, however, the women's basketball league has seen real momentum, evident in . The top-tier NBA players, of course, make far more than that. WNBA Delivers Most-Watched Regular Season In 14 Years and Shatters Fan Since its establishment in 1996, the WNBA league has been operating at an average loss of $10 million a year, with only half of the teams generating profit in 2016. There were many highlights in this report card. Unfortunately, though, because of COVID-19s impact on professional sportsincluding the WNBAthe WNBAs 2020 revenue goal could become virtually impossible to meet, which would make 2022 the earliest that WNBPA player-members could pocket a percentage of revenue on par with that of their male NBA counterparts. pic.twitter.com/uz3nEoLNvk, Kylen Mills (@KylenMills) April 5, 2021. The NWSL and WNBA were the only professional sports leagues in North America to experience increased TV ratings during 2020 amid the pandemic. For example, according to 2019 data from the U.S. Bureau of Labor Statistics, unionized female employees earn 29% more than non-unionized female employees and unionized black employees earn 27% more than non-unionized black employees. We know ESPN is paying the WNBA $25 million to broadcast some of its games. We interpret our subject broadly to include the current crisis in the traditional union movement (why union decline is happening and what it means for our society); the new and contested forms of worker organization that are filling the labor union gap; how work ought to be structured and managed; how workers ought to be represented and compensated; and the appropriate role of government all three branches in each of these issues. Why Are WNBA TV Ratings Rising? - Forbes And the product isn't televised as much as it needs to be. The WNBA received an A+ for race and an A+ for gender, and an overall grade of A+. "I've always envisioned being an owner of a WNBA team," Beard said in October when it was announced she would partner with the African American Sports and Entertainment Group. But basketball fans don't really care about the stories off the court. High game viewership Flying in coach, often with connecting flightsthe norm until nowhad long demoralized player-members. May 26, 2022. The average annual WNBA salary is reportedly about $100,000 as compared to the approximately $7 million that NBA players bank. That's a staggering 13% decline from last season when the numbers were already slipping in a . UConn did what UConn does and tied the game, sending it to overtime. Hopefully as the world begins to see how amazingly talented these women athletes are, the popularity of the WNBA will continue to improve and the women athletes will be better compensated for their skills. Write by: . The NBA allows players to enter the draft when they are 19 years old and must also have at least one year of college experience. There won't be a youth movement, either, as just 7% of baseball's audience is below age 18. And even if hes not a good case study, hes, at the very least, a good story about figurative ear flicking and the womens game. Indeed, last season, the All-WNBA First-Teamwhich includes the five best players in a given WNBA season, as voted by the mediaconsisted entirely of women who identify as LGBTQ+ (Courtney Vandersloot, Brittney Griner, Chelsea Gray, Natasha Howard, and reigning WNBA MVP Elena Delle Donne). OhReally? 2021 WNBA Season on ESPN/ABC Experiences Exponential Viewership Growth I wanted to post the second half of this interaction with @KerithBurke & Draymond. Another difference within the organizations has to do with the team rosters. I think were starting to see the tip of the iceberg here.. Trying to attract men who already have preconceived notions about the WNBA or female athletes in general is fruitless. We do this for women. Get full access to all features within our Business Solutions. Biologically, women also process oxygen approximately 30 percent faster than men. The NBA has by far the most racially diverse and left-leaning U.S. fan base of the four top team sports, according to the Brand Intelligence data: 54 percent of fans of the average NBA team are. And she isn't the only female writer to do so. Learn more about how Statista can support your business. I call on and encourage the men's professional leagues to follow the WNBA's lead, and to support the league's efforts on and off the court. Ross Evans is a student at Harvard Law School and a member of the Labor and Employment Lab. In order to truly stand on its own two feet, earn the respect its players so deeply deserve, and separate itself from the NBA, the WNBA needs women to step up. WNBA: Contemporary Problems of the Orthodox World Athletes are and have always been instrumental in changing societal views from social justice to mental health to LGBTQ+ rights. She competed onDancing with the Stars. According to The Athletic, the 2022 WNBA All-Star Game peaked at 768,000 viewers. A WNBA player sparked controversy on social media when she seemed to blame Black men for the league's low television ratings. . 18 August 2022. And that, you see, is the real issue. Why Does Nobody Watch the WNBA? | Queen Ballers Club As a Premium user you get access to the detailed source references and background information about this statistic. That's what they want in a basketball game. Or the professionalism. said the Rev. These athletes are showing kids around the world that basketball is a sport loved by all races and genders, and by putting in the work, they too can make it to the professional level. I agree with his perspective. In one way, baseball's in great company.. While WNBA star Brittney Griner enjoys her return to the U.S., there is a conversation worth having about why Griner was in Russia in the first place. These are the guys who make fun of WNBA players, and then kiss their daughters good night and tell them they can be anything they want to be when they grow up. Ogunbowale ended up onEllen. 2021 was also home to the most-viewed regular season game since 2012, when the Seattle Storm faced the Chicago Sky on August 15 on ABC, averaging 755,000 viewers. The women's U.S. Open finale recorded 2.44 millionviewers and a 0.38rating against 2.05 million and a 0.35rating for the men's. All this attention rolled into a WNBA Draft which saw its ratings rise by 25 percent, according to Carol Stiff, vice president ofESPN Programming & Acquisitions.
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